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Grassroots Marketing

Grassroots Marketing

Grassroots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.

Episodes (879)

OCB Launches America’s Only Real Rice Cones

OCB Launches America’s Only Real Rice Cones

Grassroots Marketing

Grassroots Marketing chats with Andrew Osterman, Brand Director of OCB Rolling Papers and how OCB has Launched America’s Only Real Rice Cones. Inspired by nature, OCB Brown Rice Cones are made with sustainably sourced, responsibly…

Sep 8, 202317 min
POSIBL And The House of Brands Working With Them

POSIBL And The House of Brands Working With Them

Grassroots Marketing

Grassroots Marketing speaks with Max Rudsten, Chief Revenue Officer at POSIBL. We speak about their award-winning Mexican American owned craft cannabis brand is sustainably grown using state-of-the-art Smart Greenhouses powered by its…

Sep 8, 202315 min
Prodigy Processing Solutions Introduces the ProX

Prodigy Processing Solutions Introduces the ProX

Grassroots Marketing

We hear from Marc Beginin and Steve Tegeder with Prodigy Processing Solutions, and they introduced the ProX, made to be s tainless steel safe., eliminates winterization, produces 100 lbs of biomass per hour.

Sep 1, 202319 min
Cannabis Market Research and Test Groups

Cannabis Market Research and Test Groups

Grassroots Marketing

We discuss Cannabis Market Research and Test Groups with with Lara Fordis, Founder of Fordis Consulting. Lara Fordis, founder of Fordis Consulting, is a renowned market research expert and consultant specializing in consumer insights and…

Sep 1, 202328 min
Grove Bags and Curing Cannabis

Grove Bags and Curing Cannabis

Grassroots Marketing

Grassroots Marketing welcomes Jack Grover, the founder and CEO of Grove Bags , a provider of cannabis packaging specifically tailored for the unique physiology of the plant to create the perfect climate for cannabis preservation.

Sep 1, 202314 min
Roots to Risk with Isaac Bock

Roots to Risk with Isaac Bock

Grassroots Marketing

Grassroots Marketing speaks with Isaac Bock, Managing Director and Head of Strategy for AlphaRoot and now the host of the Roots to Risk podcast. Isaac Bock is the Managing Director and Head of Strategy for AlphaRoot, a cannabis-based…

Sep 1, 202315 min
EYCE and their Trendsetting Silicone Smoking Pipes

EYCE and their Trendsetting Silicone Smoking Pipes

Grassroots Marketing

Grassroots Marketing speaks with Charlie Hoch, the Cofounder of EYCE . Eyce launched 10 years ago, not only launching a completely new product, it created a whole new product category (silicone smoking pipes).

Aug 25, 202313 min
Bud Bus Brings Small Town Cannabis Delivery to Bigger Markets

Bud Bus Brings Small Town Cannabis Delivery to Bigger Markets

Grassroots Marketing

Sorcha O'Regan, assistant manager of Bud Bus and South Shore Buds in Marshfield, MA talks to Grassroots Marketing about bringing small town cannabis Delivery to bigger markets. Sorcha plays a crucial role in the business's success by…

Aug 25, 202311 min
DynaVap and Durable vs. Disposable Vaporizers

DynaVap and Durable vs. Disposable Vaporizers

Grassroots Marketing

Grassroots Marketing speaks with George Breiwa, a serial entrepreneur, prolific inventor, and the Founder of DynaVap , a company with the mission to make smoking history and produce the greatest dry herb vaporizers available.

Aug 25, 202323 min
Goldleaf and Their Superstore and Delivery Approach for Florida

Goldleaf and Their Superstore and Delivery Approach for Florida

Grassroots Marketing

Grassroots Marketing speaks with Michael Tesse, Senior Vice President of Retail - National, at GoldLeaf. GOLDLEAF is currently the only cultivator growing organically in Florida. The founders of GOLDLEAF are respected industry experts who…

Aug 25, 202316 min
Successful Canna-preneur, Author, Filmmaker, Advocate and Entrepreneur JM Balbuena

Successful Canna-preneur, Author, Filmmaker, Advocate and Entrepreneur JM Balbuena

Grassroots Marketing

Grassroots Marketing welcomes Successful Canna-preneur, Author, Filmmaker, Advocate and Entrepreneur JM Balbuena . JM Balbuena is an author, filmmaker, advocate, and entrepreneur focused on empowering aspiring leaders in the rapidly…

Aug 25, 202332 min
How Social Impact and Revenue are True Partners

How Social Impact and Revenue are True Partners

Grassroots Marketing

Grassroots Marketing speaks with Jonah Rapino, Director of Marketing at nuEra Illinois . We talk about how social impact and revenue are true partners and the experience of being a budtender and communicating with cancer patients and how…

Aug 18, 202319 min
Kelia Cannabis Beverages and the Mocktail Market

Kelia Cannabis Beverages and the Mocktail Market

Grassroots Marketing

Discussing Kelia Cannabis Beverages and the Mocktail Market as we speak with CEO Sarah Patel. She founded the cannabis beverage company in 2022. She got the idea after ceasing cannabis use during pregnancy after years of heavy use — which…

Aug 12, 202322 min
Hara Supply: Manufacturer of Hundreds of Millions of Cannabis Cones and Combustibles Monthly

Hara Supply: Manufacturer of Hundreds of Millions of Cannabis Cones and Combustibles Monthly

Grassroots Marketing

Hara Supply is a Manufacturer of Hundreds of Millions of Cannabis Cones and Combustibles Monthly, and we learn about their setup with their CEO Bryan Gerber. They produce for the market's largest entities, like Jeeter, Stizzy, OCB, and…

Aug 11, 202313 min
Fruit Slabs Flourishes with Cannabis and CBD Collaborations

Fruit Slabs Flourishes with Cannabis and CBD Collaborations

Grassroots Marketing

Fruit Slabs Flourishes with Cannabis Collaborations as we catch up with CEO Brandon Dorsky. Brandon’s spearheaded creative licensing transactions within the cannabis industry with top recording artists, music festivals, and content…

Aug 11, 202313 min
Mello Cannabis and Mello Aroma Profiles

Mello Cannabis and Mello Aroma Profiles

Grassroots Marketing

We talk about Mello Cannabis , and creators of Mello Aroma Profiles©, Eugene and Tyler McCain. Mello is a ground-breaking approach to cannabis selection, is transforming the cannabis industry to provide health, happiness, and well-being to…

Aug 11, 202321 min
Best Dirty Lemonade with Omari Anderson

Best Dirty Lemonade with Omari Anderson

Grassroots Marketing

Omari Anderson originated Best Dirty Lemonade begins when he wanted to help his mother who was struggling with early onset Alzheimer’s and the debilitating effects of the disease. Omari understood the benefits of cannabis in his personal…

Aug 11, 202316 min
Outside Lands Festival Celebrating 5 Years of Culture, Community, and Cannabis

Outside Lands Festival Celebrating 5 Years of Culture, Community, and Cannabis

Grassroots Marketing

Outside Lands Festival is Celebrating 5 Years of Culture, Community, and Cannabis and we speak with Lauren Carpenter, (Chief Executive Officer) and Dustin Moore (co-founder) at Embarc about what to expect.

Aug 10, 202316 min
Debt Collection in the Cannabis Industry

Debt Collection in the Cannabis Industry

Grassroots Marketing

Brett Gelfand is the Co-Founder and Managing Partner at the cannabis-focused collections agency CannaBiz Collects . He discusses Debt Collection in the Cannabis Industry. “Debt collection is an issue that has probably directly or…

Aug 5, 202320 min
Pure Spectrum CBD Plays Ball with a Major League Baseball Team

Pure Spectrum CBD Plays Ball with a Major League Baseball Team

Grassroots Marketing

Pure Spectrum CBD Plays Ball with a Major League Baseball Team as we speak with their CEO Daniel Huerter. The Kansas City Royals are now one of the first MLB teams to officially partner with Pure Spectrum CBD.

Aug 5, 202316 min
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