Turning Point Brands with Eric Anwar and Lorenzo De Plano
44 min
Turning Point Brands with Eric Anwar and Lorenzo De Plano
Blunt Business
0:00--:--
Turning Point Brands with Eric Anwar (Sr. Director of Marketing) and Lorenzo De Plano (Vice President) today on Blunt Business with Jorge Hermida only on Cannabis Radio. Our next guest markets one of the most widely sold cannabis adjacent products on the market. When you think of rolling papers you are most likely thinking of their majorly featured brand, Zig-Zag. We start by talking about the importance of Zig-Zag to the Cannabis Industry. Seeking Alpha wrote: How does Turning Point Brands factor into this cannabis craze? Well, Turning Point Brands is really a tobacco products company. The company sells products such as chewing tobacco and tobacco alternatives such as vape products. But Turning Point Brands has a very popular tobacco brand that is a marijuana adjacent product in Zig-Zag. As can be seen, Zig-Zag is one of the most popular cigarette rolling papers and also has a 75% share of the cigar wrap market. The Zig-Zag brand is also synonymous with marijuana "joints" while cigar wraps are traditionally used for marijuana "blunts."
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