Snowboarding And Cannabis with Greta Gaines

Snowboarding And Cannabis with Greta Gaines

Snowboarding pioneer Greta Gaines became the face of the sport when it was dominated by men. A former competitive skier, Gaines’s teenage fearlessness and punk rock ethos made her an icon, even if her attitude turned off early 90s television sponsors like MTV and ESPN. Cannabis, she says, has always been part of her lifestyle and she thinks that snowboarders often have a copacetic relationship with weed, even if they’re not entirely sure why they’re getting stoned. Gaines remembers being in the backcountry hills of Jackson Hole, Wyoming in 1987 — just as the snowboarding scene was really hitting the mainstream. Cannabis brought the disparate riders together. Adding to her colorful story is the Gaines family lineage.

 

Her father is weightlifting royalty. Charles Gaines wrote Stay Hungry and Pumping Iron, the latter of which made Arnold Schwarzenegger into a star. Greta, who was raised and rebelled from small-town New Hampshire, says her parents had no problem with her lifestyle. In the annals of snowboarding’s deep history with weed, it’s impossible not to mention Ross Rebaliagti, who was stripped of his 1998 Olympic gold medal for testing positive for THC. Since that day in Nagano, Rebaliagti has reinvented himself as a cannabis advocate and entrepreneur, and Gaines thinks of him as a partner in [ending cannabis as a] crime.