Grasslands | A Journalism-Minded Agency

Grasslands | A Journalism-Minded Agency

Grasslands | A Journalism-Minded Agency with Ricardo Baca, CEO of Grasslands. The company is a PR agency for the cannabis industry… Ricardo is formerly an editor at The Denver Post, producing The Cannabist for over three years until December 2016, and is known as being the first full-time marijuana rights editor for a major American newspaper. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles.

Grasslands

He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix). In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business, and culture, and continues to columnize and host podcasts for a number of top publications.