Today on NCIA Bethany is joined by Buoyancy Digital’s Founder & CEO, Scott Rabinowitz Buoyancy Digital is a Colorado-based management & digital media consultancy. Principals of the company have been engaged in the timely delivery of profit-building online advertising campaigns & management consulting services for over 20 years.
They have bought and sold over $300 million in multi-channel digital media. Bethany and Scott talk about the digital marketing challenges and pain points like paid advertising, Google and Facebook scrutinizing ads and rejecting them. Also about how any cannabis brand who wants to be responsible would handle getting a cannabis brand recognized in search engines to reach their intended customers.