From Soil To Oil
From Soil To Oil
From soil to oil with Brian Chaplin, founder of Medicine Box. The company provides Cannabis-infused herbal wellness solutions based in Nevada County, California. They produce a signature tincture, holistically crafted from a delicate ensemble of soothing herbs, superfoods, and mindfully cultivated cannabis. Long before the initial announcement of Medicine Box’s formation on April 20, 2016, its founders spent an entire lifetime of blood, sweat, and soil into preparing for the adventure to follow. Chief Brand Officer Brian Chaplin spent nearly a full decade in the cannabis underground honing his cultivation skills and learning valuable lessons in entrepreneurialism through his work in Lake Tahoe’s service industry. With his embrace of sobriety and entry into the 12-step community in 2012, Brian began considering his options at the peak of his cultivation career.
During a long winter convalescence from a ski injury in 2016, Brian researched the thriving examples of consciously-minded, community-oriented businesses, from Vital Farms to Blue Bottle Coffee, that were emerging throughout the country. Assembling the initial prototype of this business during a trip to Oahu, he envisioned a future where all the pharmaceuticals and drugs in an average person’s medicine cabinet would be replaced by cannabis and plant-based health and wellness products. This vision of a 21st-century “medicine box” served as the starting point of our “exploratory adventure” into the worldwide wellness movement. We take a deep dive talking about Chaplin’s product. This product is unique in that it is a tincture that not only contains what we would expect, cannabis, But also a whole host of other healing herbs. We talk about why Brian decided to take this approach when creating his product and much more.