Exploring Digital Marketing And Age Restrictions For Cannabis

​In this episode, ​NCIA’s ​Bethany​ Moore​ is joined by ResponsiTech CEO and Co-Founder Joan Irvine. ResponsiTech is a company that focuses on responsible practices, procedures, and compliance with measures dedicated to ensuring that youth don’t access age-restricted content in the digital marketplace. The mission of ResponsiTech​ is​ ​to help cannabis companies stay compliant by preventing their products and services from reaching those who are underage

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They ​discuss digital marketing and age restrictions for cannabis also what other types of industries out there have age-restricted products or content that fall ​under this type of compliance issue. Not to mention what kind of hurdles ​this causes for cannabis, which is ​still ​federally illegal.