Efficient Processes Exceeds Client Expectations

Today on NCIA Cannabis Industry Voice Bethany Moore speaks with Carolyn Gerin and Lilli Keinaenen the co-founders of Cannawise. Carolyn is a multi-hyphenate: a concept creator + brand builder from start to launch. She’s a strategic trend forecaster with an insatiable thirst for social, market and technology trends as they relate to creating or revitalizing a brand or campaign. She’s a 3-time bestselling author of Chronicle Books’ Anti-Bride series, as well as a product developer; and has launched/published several first-to-market concepts.


Lilli is a Swiss Army Knife: She built her company, Keinaenen Creative Services, into a thriving business. She’s a practitioner of the Triple Bottom methodology — People, Planet, Profits, with a ‘git-er-done’ work ethic, thirst for truth coupled with efficient processes exceeds client expectations. Her focus has been nonprofit, environmental, social justice organizations, femme-trepreneurs, and innovative green products. She brings a deep understanding of cultural trends and technologies to her process and is a tireless champion/volunteer for the environment and social entrepreneurship.