Cannabis Retail Strategy and Branding from Native Roots Colorado

We learn how Native Roots Colorado is leading the way in cannabis retail strategy and branding which NCIA recently recognized by awarding them a CannaTech Award.

Cannabis Retail Strategy

Bethany Moore welcomes to NCIA’s Cannabis Industry Voice the Director of Public Affairs at Native Roots Colorado, Shannon Fender. In Colorado, Native Roots operates 17 locations — some are recreational, some medical, and some service both. Native Roots bills itself as the nation’s largest dispensary chain. A recent article noted that because of its sheer number of retail outlets, Native Roots is able to control the customer experience and provide consistent inventory and pricing.