Bridging The Gap Between Academia And The Cannabis Marketplace

NCIA’s Bethany Moore welcomes Colin Bell from NCIA member company Growcentia, which was founded by a group of soil microbiologists from Colorado State University.

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Bethany and Colin talk about bridging the gap between academia and the marketplace and bringing a new product to market out of the university setting. They also touch on the future of agriculture and why there might be more of a focus on microbes going forward and why microbes are beneficial to use in combination with or instead of other growing methods and technologies.