Retail Commercialization and Social Consumption

Talking about Retail Commercialization and Social Consumption with Abi Roach, owner of the HotBox lounge in Toronto, Canada’s longest running cannabis lounge.

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The atmosphere is relaxed and welcoming, giving no hints of the many logistical and legislative challenges it’s faced over the years. Originally opened as a head shop in 2000, HotBox became a bring-your-own-cannabis lounge in 2003, long before legalization was the near-certainty it has now become. “We’ve dealt with licensing, we’ve dealt with the police, we’ve dealt with taxation,” says Roach. “It’s never been easy to be a groundbreaker, but we’ve made it through.”

Today HotBox continues to provide a safe place to consume cannabis and is peopled by a diverse array of patrons.