Episode 24 – The Intersection of Pop Culture, the Media and Cannabis with Ricardo Baca – Founder and first Marijuana Editor for The Cannabist
This week on the Green Rush, our hosts talk with the most well-known name in cannabis media in Ricardo Baca, the Founder and first marijuana editor for The Cannabist. Back in 2013, when The Cannabist first launched, Ricardo became an instant celebrity with outlets like The Colbert Report and The New York Times covering his appointment as the first cannabis editor at a major American newspaper, The Denver Post. During their conversation, Lewis and Anne chat with Ricardo about this vault into cannabis fame as well as the documentary Rolling Papers, which covered his work at The Denver Post, how cannabis becoming more synonymous with mainstream culture and why Ricardo thinks 2018 will be the “year we figure out social cannabis consumption.”
Ricardo Baca is a veteran journalist and thought leader in the legal cannabis space. After serving more than two decades as a staff writer, editor, and critic at daily newspapers, Ricardo’s editors at The Denver Post named him the paper’s first-ever Cannabis Editor in 2013. Now Ricardo is considered to be the world’s first (and “most prestigious” according to Vice) marijuana editor; founder of award-winning news vertical The Cannabist; primary subject of Rolling Papers, a documentary released theatrically in February 2016; one of Brookings Institution’s 12 Key People to Watch in Marijuana Policy; one of Fortune magazine’s 7 Most Powerful People in America’s Marijuana Industry; one of Time magazine’s 140 best Twitter feeds; one of Sensi magazine’s 24 Cannabis Pioneers Who Matter. Since leaving The Cannabist at the end of 2016, Ricardo continues to write for top publications, including Cannabis Now magazine, The Denver Post, Sensi magazine and The Daily Beast, where he pens the weekly column Joint Ventures— and has since launched a full-service agency for cannabis businesses call Grasslands.
Links and mentions in the show
Links to the guest’s company and social media accounts
Ricardo’s Twitter – https://twitter.com/bruvs
Ricardo’s Instagram – https://www.instagram.com/bruvs/
Ricardo’s LinkedIn – https://www.linkedin.com/in/bruvs
This episode was hosted by Anne Donohoe and Lewis Goldberg of KCSA Strategic Communications
Special thanks to Nick Opich, our associate producer, and Jorge (Brasco) Hermida at CannabisRadio.com.