Episode 15- Talking Lighting with David Friedman, President of VividGro

This week The Green Rush team is joined by Associate Producer Nick Opich as they welcome the President of VividGro, David Friedman. David is a veteran executive with a track record as a thought leader in the indoor agriculture and cannabis industries.  During the conversation, Lewis, Anne, and Nick discuss with David a number of subjects including David’s introduction to the cannabis industry, whether cannabis farming can be done in a “green” way and how sunny California will affect his lighting business.


David Friedman is the President of VividGro, the horticultural division of Lighting Science Group Corporation, a leader in advanced-applications of LED technology. Friedman is also the founder of the Panther Funds which have invested over $5 Million in 20 cannabis companies. Friedman is the former CEO of MJIC and successfully managed the company’s restructuring in 2015/2016. He also co-created the current algorithm for the Marijuana Stock Index for MJIC. MJIC is expected to IPO on the ASX in February of 2018. Friedman is an investment and operation professional executive with over 25 years in venture capital, mergers & acquisitions and corporate finance.

As President of VividGro, David is exploring the new frontier of the business of cannabis, that being the LED Grow Light technology – an industry is exploding with the recent legalization of cannabis across the nation.

Links and mentions in the show



Links to the guest’s company and social media accounts

VividGro Twitter – https://twitter.com/vividgro

VividGro Facebook – https://www.facebook.com/vividgro/

Lighting Science Group Facebook – https://www.facebook.com/LightingScience

Lighting Science Group Twitter – https://twitter.com/lightingscience

David Friedman LinkedIn – https://www.linkedin.com/in/davidfriedmanchicago/detail/recent-activity/posts/

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Show Credits

This episode was hosted by Lewis Goldberg and Anne Donohoe of KCSA Strategic Communications.

Special thanks to our magnificent producers, Nick Opich (KCSA) and Jorge (Brasco) Hermida at CannabisRadio.com.

You can learn more about how KCSA Cannabis can help your cannabiz by visiting www.kcsa-cannabis.com or emailing greenrush@kcsa.com. You can also connect with us via our social channels:

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