Interview with Matt Shotwell of Native Tree Farms
Interview by Adrian Columb, founder of Pouchz mixing and rolling pouches:
Today we speak to Matt Shotwell of Native Tree Farms. Matt came to the cannabis business from notoriety as an actor (known for Weed Country (2013), I (Almost) Got Away with It (2010) and Campaignin': The Movie) and some related legal entanglements that were later dismissed. His Native Tree Farms brand has a real story (the pigs, the cows, the fallen native trees used for mulch, etc) and that’s what customers want in order to feel good about a product, something he says big corporate cannabis companies don’t have.
His use of the media (Instagram, etc) to communicate that story, and therefore having an influence on the market that most other growers don’t have is makes his brand stronger. Matt used the “ask” method of marketing to determine that many customers’ main complaint was that budtenders didn’t know much about the products, and inserted representatives into stores to bridge the gap. He also used the data to divide customers into useful sub-groups so that products and marketing can be tailored to appeal to each group is another one of his effective methods.