The Cannabis Lifestyle Brand

The Cannabis Lifestyle Brand

The cannabis lifestyle brand with Jane West. Jane is an American cannabis activist and CEO of the cannabis lifestyle brand Jane West. She is best known as the founder of cannabis networking organization Women Grow. In 2016, Inc. magazine named her “the most widely recognized female personality in cannabis” and in 2019, InStyle magazine included her in its 2019 Badass 50 list highlighting women who are changing the world. In August 2014, West raised $42,000 in seed money from 14 cannabis businesswomen and co-founded Women Grow in Denver with Jazmin Hupp. The organization focused on hosting networking events with notable speakers in order to serve “as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a national scale.”

While the first networking event drew 70 attendees, by February 2016 Women Grow had chapters in 44 cities, 21,000 newsletter subscribers and 30,000 followers on Instagram. In June 2016, West and Hupp stepped down from their respective roles as Women Grow’s national events director and CEO. West and Hupp continue to serve on Women Grow’s national board of directors, while Chanda Macias serves as its chairwoman. West’s brand is built on a platform combining her passions for cannabis and women in business. West’s mission is not confined to normalizing cannabis. As an advocate and trailblazer for female entrepreneurs, West has said her goal is “making the pot business women-friendly”. West has volunteered with the Women’s Cannabis Business Network, a part of the National Cannabis Industry Association, “to help people organize on the national level, especially women.” Today, 80% of West’s company is held by women and people of color.