Creating Value For The Cannabis Industry

Creating Value For The Cannabis Industry

Creating value for the cannabis industry with Daniel Yi, Chief Communications Officer of Shryne Group. Daniel is an accomplished communications executive with more than two decades of experience. A former staff writer for the Los Angeles Times, Daniel has led communication departments at the Port of Long Beach and Edison International. Most recently, he helped cannabis retailer MedMen become one of the most recognized brands in the emerging industry. Daniel is a leading expert in his field and has been featured in news outlets around the world.

Creating Value

The Shryne Group was one of the first cannabis enterprises to embrace social equity programs and to make financial commitments to local communities as part of its license applications. It is not just the right thing to do, it is the right business strategy. They are driven by an entrepreneurial spirit; guided by an authentic understanding of cannabis and cannabis culture; and committed to social justice. From license acquisition to class-leading operations, the Shryne Group is singularly focused on creating value for their customers, their investors, and their communities.