The New Multifaceted Cannabis Industry

The New Multifaceted Cannabis Industry

The new multifaceted Cannabis Industry with Michael Apstein founding partner of Primary Growth Partners. Our guest has served on both for and non-profit boards, as an expert witness, has won numerous industry awards, and been profiled in the Wall Street Journal, Success, Money, and on NBC’s Dateline. He is especially proud to have mentored executives and entrepreneurs towards their own success with several former mentees now serving companies as CEO. Well-known cannabis brands are doing things right from a marketing perspective.

The New Multifaceted Cannabis Industry

According to LasalleWorks in a recent report on how cannabis branding has changed, cannabis brands are now more multifaceted than they used to be with entire lifestyles attached to their products. The brands that prosper are locking down their position in the industry through messaging, packaging, shelf displays, distribution networks, and brand extensions. Michael has been executing successful business and brand strategies in the mid-market space for over 30 years.  Among his multiple startups, mergers, acquisitions, and exits are two brands he drove into the “Top 1,000” Brands in the US.  With a primary focus on health and wellness and an emphasis on how brands connect with consumers, Michael has won numerous industry awards and been profiled in the Wall Street Journal, Success, Money and on NBC’s Dateline.  Companies owned or operated by Michael have generated over $1 billion in revenue.