The Largest Legal Cannabis Market

The Largest Legal Cannabis Market

The largest legal cannabis market with Adam Coates, Chief Commercial Officer at WestLeaf. North America will become the largest legal cannabis market, worth $47.3B by 2027 — emerging at the forefront of that growth. This vertically integrated cannabis retailer has had a flurry of M&A and retail expansion news and continues to cement its position as a leader in the market. Westleaf is a vertically integrated cannabis company focused on innovative retail experiences and engaging cannabis brands as well as cultivation, production, and extraction of cannabis products. Westleaf is rolling out a national retail footprint for its retail concept Prairie Records, a retail concept leverages the instinctual tie between recreational cannabis and music and redefines the cannabis purchasing experience. Adam also has two significant production facilities under construction and scheduled for completion in 2019. Because federal packaging and advertising rules in Canada are so restrictive, companies like Westleaf have gotten creative in order to really develop a brand and connect with consumers. The Prairie Records concept is one way. Westleaf has been very active on the M&A front, especially on the retail side, specifically to fulfill its thesis in Canada. Now, the company can look toward late 2019 and continue developing its cultivation and processing assets.