The Highest Common Denominator Elevating Your Base Self

The Highest Common Denominator Elevating Your Base Self

The Highest Common Denominator Elevating Your Base Self with Roger Obando, Cannabis/Tech Entrepreneur, and Activist. Our guest is a technologist who has spent the majority of his career getting novel ideas from the whiteboard to reality. He is a Cannabis/Tech Entrepreneur, Activist and a Published Author of a new book, The Highest Common Denominator-Elevating Your Base Self. Roger came into cannabis as a serial entrepreneur with over 20 years of experience in software development and consulting in both the enterprise and start-up world. His book is The Highest Common Denominator Elevating Your Base Self. He refers to the book as “a testament to rising together, to reaching higher, and to intersecting at the best version of ourselves, in service of equality, of opportunity, and of optionality.”

The Highest Common Denominator Elevating Your Base Self

Roger also told HighTimes that “the book aims to shed light on why a lack of people of color exists in cannabis—and why they should enter now.” According to a 2017 study by Marijuana Business Daily, the current representation of minorities in the cannabis industry — particularly female minorities — on a national scale is disappointing. Of the owners and founders of cannabis businesses, including growers, processors, and dispensaries, more than 80% reported as white. Among cannabis industry executives, only about 5% reported as women of color. Of the 20% of founders and owners who reported as a minority, 6.7% identified as Hispanic and only 4.3% as African-American, with the remaining 7% identified as “Other.” Is it a matter of the lack of training being offered to minorities or do you feel like there are other underlying factors that affect the diversity, and do you feel like more companies should look at assembling a workforce that “checks all the boxes”.