Creating Iconic Global Brand Strategies For Cannabis

Creating Iconic Global Brand Strategies For Cannabis

Creating iconic global brand strategies for cannabis with Conrad Lisco, Chief Marketing Officer of Fyllo. The company my next guest represents combining agency experience creating iconic global brand strategies with SaaS platform go-to-market rigor to accelerate growth and help brands and publishers realize the full potential of cannabis. Fyllo was founded and built by a team of former ad-tech employees and uses algorithms to track the changing landscape of cannabis laws around the U.S. Because brands can be penalized for advertising in states where products are illegal, the platform prevents digital ad impressions from showing up in places where they’re banned at the state or local level. Fyllo’s CannaBrain marketing technology ingests and interrogates billions of data points, allowing brands to safely build and execute advertising campaigns while also enabling publishers to create and monetize compliant ad inventory.

Creating Iconic Global Brand Strategies

Speaking with Forbes last month after participating in the original round of fundraising, Adrian Morante, a vice president at the Canadian investment firm K2, said a lot of cannabis companies have been inefficient in their advertising. He said Fyllo isn’t taking market share but is “creating a market.” “Ultimately, they are also going to need marketing assistance plus compliance of those initiatives—where you can advertise, where you cannot advertise,” Morante says. “And now that it’s an industry that’s growing with a lot of regulatory hurdles still, they have to be cognizant of any infractions.”