Craft Cannabis Brands

Craft Cannabis Brands

Craft cannabis brands with Jamie Shaw Chief Communications & Culture Officer of Pasha Brands. Our guest works for Canada’s largest organization of craft cannabis brands. Shaw is a founding partner of Groundwork Consulting, a co-author of the first Lift & Co. Retail Cannabis Training Course, a cannabis career training instructor at Kwantlen Polytechnic University, and sits on various boards and advisory committees, including the BC Independent Cannabis Association. One of Prime Minister Justin Trudeau’s justifications for legalizing recreational cannabis was choking out the black market. Regulated alternatives to black-market weed would, in theory, draw customers away from the criminal organizations selling it: similar ideas ended alcohol prohibition in North America.

Craft Cannabis Brands

Trudeau’s government has also been publicly adamant about shutting the door firmly in the faces of illicit operators looking to gain a foothold in the regulated market. Pasha Brands has acquired and cultivated formerly illegal companies for the regulated market. Your Executive Chairman Patrick Brauckmann said the newly regulated industry didn’t have any connection with the West Coast’s long-standing illicit market and highly experienced growers who were left out of Canada’s legalization regime entirely. The GrowthOp.com recently reported that with up to 85 percent of Canadian cannabis still coming from the grey market, micros or micro-cultivations play a key role in an underperforming supply chain. Pasha Brands subsidiary, BC Craft Supply Co., has announced that over 100 micro-cultivator applicants (or micros) across Canada are currently receiving its help as the company attempts to transition out of the grey market.