Cannabis Branding: What it Takes To Stand Out in a Crowd

Sean Eubanks, VP of Business Development and AJ Obando, Director of Branding and Marketing at STRAINWISE® Consulting discuss cannabis branding in the industry, and how to stand out from the crowd.0cf8f53c-12e1-4b16-a13b-5d3c8fc9bc3b_l

We discover the origins of the STRAINWISE® brand and how it has evolved over time, as well as what makes up a brand. Is it really more than just the logo? What aspects of branding do you and your company have a direct influence on and what facets are more in the hands of others?

AJ will also help you discover what imagery and copy has become clichéd in the cannabis industry and whether or not your current brand is guilty of using them.