Cannabis And Hemp Consumer Insights

Cannabis And Hemp Consumer Insights

Cannabis and hemp consumer insights and strategy with Laura Albers and Ben Woo co-Founders of Oasis Intelligence. Today’s guests have created new cannabis and hemp consumer insights and strategy firm, thus filling a much-needed void for marketers with actual consumer insights based on a 20,000 person strong research tracker across the US, with global to follow. Oasis Intelligence represents the voice of the consumer, a critical piece of the puzzle that’s been missing until now. Understanding and having empathy for the real people purchasing products means businesses can better align their product portfolio and marketing with consumer demand.

Compliance is a major focus for companies working to provide FinServ for legal players in the space. However, compliance hurdle is likely going to look a lot different with the anticipated passage of the SAFE Banking Act. Pymnts.com reported With the U.S. House of Representatives has passed the legislation, it now awaits Senate approval, though experts expect the bill to eventually become a federal law. Intended to allow financial institutions (FIs) to legally provide banking and financial services to the legal cannabis sector, the legislation would — in theory — remove the competitive advantage with which marijuana-targeting FinTech firms.