Bringing Highly Designed Products To Cannabis
Bringing highly designed products to cannabis with Maggie Connors, Founder of Besito. My next guest founded an effort intended on bringing highly designed products to the market in a way that gives back to the community. This brand advocates for LGBTQ rights, criminal justice reform, and the advancement of scientific research in cannabis. Besito has announced a partnership with Equity First Alliance, with the release of a powerful campaign featuring advocates, formerly incarcerated individuals, and their family members, amplifying the voices of those impacted by the War on Drugs.
A Record Shouldn’t Last A Lifetime, is a call to action and urgent reminder of the moral obligation of those who are profiting off the legal cannabis industry to fight for equity and reparative justice. The multi-media campaign puts an intimate and human face to those who have been most harmed, featuring the subjects’ compelling personal stories in their own environments.