Brand Building Against The Largest Beer And Beverage Companies

Brand Building Against The Largest Beer And Beverage Companies

Brand building against the largest beer and beverage companies with Michael Hayford, CEO of Lighthouse Strategies. This episode we learn about a company that has placed itself firmly in a race for large-scale brand building against the largest beer and beverage companies in the world. A report from Zenith Global stated that Americans spent $89 million on cannabis beverages in 2018. That same report estimated the U.S. cannabis-infused drink market would grow to $1.4 billion by 2024. As for the international potential, a report published in February from Zion Market Research valued the global cannabis beverage market at $1.6 billion in 2018 and estimated that it would generate $4.46 billion by 2025.

Brand Building

We talk extensively about the mainstream beverage industry is working on cannabis-infused beverages from Starbucks to Coke and Pepsi having discussions to Four Loko announcing the release of a Hemp-flavored malt beverage clocking in at a whopping 12% alcohol by volume. No states allow alcohol and cannabis to existing in the same product, so in TWO Roots beer, the alcohol is removed from the beer before it is infused with THC. Forbes reported on how “Cannabis drinks aren’t the greatest-tasting beverages. In fact, they’ve been described as tasting “funky,” “skunky” and “like a barnyard.” but, there’s hope that breakthroughs in CBD and THC isolates, which are virtually odorless and tasteless, will help beverages make big strides in the taste department.