A Gap In The World Of Cannabis

A Gap In The World Of Cannabis

A gap in the world of cannabis with Jon Lowen the CoFounder of Surfside. My next guest is dedicated to building efficient, intelligent solutions that harness the power of data in today’s multi-dimensional marketplace. His expertise lends itself across multiple programming languages and is a specialist in machine learning, big data, content personalization, and real-time decisioning engines. Surfside is a customer acquisition platform that specializes in activating and expanding 1st party data for marketing, insights, and measurement. So, Surfside is currently focused on the cannabis industry but you’re working across verticals to help businesses understand, retain and acquire new customers. TechZone 360 reports that AI is being implemented in the cannabis industry is through personalized consumer sales.

A Gap In The World Of Cannabis

There is a gap in the world of cannabis namely public education. At the root of it, a huge variety of cannabis products have become available to Americans after 80 years of cannabis prohibition, and many are overwhelmed with the variety of products. Basically, in the presence of so many options, it’s so hard to choose. And that’s where AI steps in. Artificial intelligence is able to use existing data from studies and peer-reviewed journals to match strains and products to a customer’s specific medical needs. This means that true, direct marketing can take place from within the cannabis industry. Customers can be marketed isolated cannabinoids, edibles, strains and tinctures. Surfside is able to utilize deterministic purchase data to understand and influence buying behaviors…increasing e-commerce and in-store sales.